Merla Mae Drive-In's Website Development
One of the most popular summer treat shops in Thunder Bay (famous for their iced cream!), Merla Mae has been a part of many local’s summertime traditions since its conception in 1951. It was also the first licensed drive-in in Thunder Bay.
The Challenge
Merla Mae was looking to update their website to a more modern design, while still capturing a summery retro/vintage vibe. It was important that their hours of service were featured during the summer season (as they close over the winter months). A section would also need to be reserved for a regular rotation of featured treats.
The Approach
The Sencia team worked to weave vintage with modern by adding subtle textures, bright colours and crisp, delicious images throughout their site. Playful retro shaped boxes were used to draw attention to certain information, such as their hours and features displayed on the homepage.
About a year after launching Merla Mae’s website we were approached again to move their website to a responsive design and incorporate their newly designed logo, which includes a vintage diner girl on roller-skates. The changes also included some updates such as moving to a cool blue palette and removal of header images to really highlight the new logo.
The Result
"A sweet and savoury combination of great design, code and usability! Merla Mae's website now caters to a wider range of audiences - so everyone can enjoy the menu and learn about how Merla Mae is working hard in Thunder Bay's community!"
A Guest, Merla Mae
Scope of Work
-
Website Redesign
-
Website Development, Responsive
-
Built on SIMS Content Management System
-
Content Migration
-
Content Layout Design
-
Automated Content Feeds
-
Animated Banner