Thunder Bay 50/50

Thunder Bay 50/50

Launch site

Their Story.

 

The Thunder Bay 50/50 is more than just a lottery—it's a testament to the power of community, innovation, and a shared commitment to bettering healthcare in the region. Since its inception in 2021, the Thunder Bay 50/50 has shattered expectations, raising millions of dollars to fund vital equipment and patient care at the Thunder Bay Regional Health Sciences Centre.

With every ticket sold, players aren't just hoping for a grand prize—they're contributing to a life-changing cause. In fact, since August 2023, the Thunder Bay 50/50 has achieved something unprecedented in Canadian hospital lottery history: two full years of million-dollar-plus grand prizes. The jackpot has surpassed the $1 million mark every month since then, including four jackpots topping $2 million and an astonishing $6.34 million in December 2024, the largest hospital 50/50 prize ever awarded in the country.

 

Scope of Work


code_blocks   Web Development

stars   Built on SIMS

important_devices   Responsive Layout

dashboard_customize   Custom Draw Fields

The Result.

With the growing popularity of the Thunder Bay 50/50, our client needed a dedicated solution to better manage and promote their 50/50 site - so we developed a standalone SIMS website, giving their team full control to easily update and manage content on a weekly basis.

At the core of the platform is a dynamic, custom-built database that enables the client to create and schedule monthly draws, upload custom banners and calendar imagery, define draw start and end dates, and seamlessly manage/announce early bird draw winners.

This flexible solution not only simplifies internal workflows but also ensures a consistant and engaging experience for users.